To promote the launch of Halo: Reach, Microsoft hired a guy with a jetpack to circle around Nelson’s Column at Trafalgar Square, while a small crowd watched. The crowd was also offered earplugs since the jetpack kicks off 140 decibels (rock concert loudness, if they really rock).
One of the new features of the game is using a jetpack, giving Microsoft and excuse to send a team of Spartans down to Trafalgar Square at too damn early just before 7 am, one of them with a jetpack. Just one of them? Step up your game, Microsoft. All seven of my cats strapped into jetpacks when they heard Halo: Reach was coming. And by “strapped into” I mean “I forced them into” and by “jetpacks” I mean “a harness tied to a JATO rocket”. So, uh . . . anybody got any extra cats to adopt out? It’s too quiet around here now.