Derpa derp derp! Anyway.
The hype machine for Seth Rogen's superhero movie is starting to crank up, amid negative buzz surrounding the project, mostly because somebody says "Hey, Sony's making a superhero movie starring the stoner from '40-Year-Old Virgin' and a Korean pop star, and it's being directed by a semi-surrealist French film director noted for his dream-like use of imagery", most people go "What? That sounds doomed to fail!" Then Sony decided to put it out in January, which is when you generally dump movies that don't have a prayer of success, and the rumor mill really went to town.
Personally, I think it's going to kick some serious ass. The Frenchman in question, Michel Gondry, has directed some truly amazing films, and looks, from the trailers, to have really had some fun with shooting martial arts and other badassery. Rogen, for his part, helped write the script and actually does have a dramatic side to him, as the mall ninja tribute "Observe and Report" showed very effectively. Even better, they're keeping the best gimmick from the original material, that the Hornet is seen not as a superhero, but as a villainous crime boss busting up rackets to protect his own.
But check out the three new TV spots and a new international poster under the jump and see what you think for yourself.