Has any company ever died a longer, more painful-to-watch death than Sega? It seems like the company’s been one long slow-motion car crash since around 1996.
Well, Sega has suffered its latest major setback — last week they revealed that their profits for this past fiscal year were going to be much lower than expected, and worse, they’re predicting a major loss of around 55 million next year.
As a result, Sega’s cancelling a number of titles and restructuring the company in a big way. So far “restructuring” seems to mean almost entirely shutting down Sega of America, and getting out of the business of developing or publishing any title that’s not part of the still-profitable Sonic, Aliens, Football Manager or Total War franchises.
Basically, this is the beginning of the end of Sega as a real video game company. Within five years at the most I predict they’ll either get completely absorbed into parent company Sammy (like what recently happened with Hudson and parent company Konami) or they’ll just become a shell — nothing more than a collection of intellectual property.
Sigh. Time to go play Ristar and remember the good times.




Damn shame, but it’s not just a sign of the times, Sega did some of this to themselves.
They never recovered from the Saturn and the decision to prioritize 2D gaming over 3D gaming, a staggering lack of foresight (and yet I still prefer 2D gaming myself–but I’m old and broke and therefore NOT the demographic you want to cater to.) The Dreamcast, while a white box of awesome, was too little too late. Spending ungodly amounts of money on Shenmue and getting steamrolled by EA over over the NFL license didn’t help.
And of course, they hammered their own coffin nails by putting out a stream of lukewarm crap for about a decade.
There goes my hopes for Phantasy Star V…*takes another big swig off his bottle of Denial*
“Ha! Told ya Nintendo was better!” – Me to every other kid at my lunch table in elementary school
This makes me a sad panda.