#4) Have a Moment of Genuine Horror
Another kind of bland book with a great moment is the aforementioned Revival. The first issue is mostly set-up and the finale commits the writing crime of broadcasting the ending splash a mile away, but the final scene of the book is a genuinely unnerving moment that has nothing to do with flesh eating while still establishing the zombies in the book are dangerous. Let’s just say that it’s going to stick with you, especially when you go to the dentist.
Note that I’m not talking about gore here. Gore is not scary. Never has been, never really will be. I’m talking about horror: You’re making a comic about the dead getting out of their graves, now cross a few lines.
#5) Make It a Miniseries
When I discovered The Walking Dead when it first came out, it was a book I couldn’t get enough of. Even when it jumped the rails with Michonne, I kept reading. I stopped at around issue forty.
I picked up the hundredth issue when it came out and found that nothing had really changed.
In short, have an end-game. Build to something. Otherwise, you’re just spinning your undead wheels.
How about you? What would it take to make you pick up a zombie book?