
This trailer for God of War: Ascension, running during the Super Bowl, is probably the closest we’re going to get to an actual God of War movie. And, actually, it looks great. It’s just too bad they had to choose such a bland song to go with it.
Here’s the full, live-action trailer:
It’s a bit more artistic and moody than a game which has goat/man hybrid-stabbing and cracking an elephant-man’s skull open to play in his brains probably deserves, but it’s still a well-done trailer.
That said, we have to go on a little rant here, because who the hell picks this music?
Seriously. Whether it’s Assassin Creed III’s bizarre auto-tuned pop song, Dead Space 3′s latest ad being scored to cheesy ’80s pop, or this, apparently video game companies are chronically incapable of selecting a decent song.
It’s not a knock against Ellie Goulding, and actually, this remix of the song is a lot better than the actual single. And again, yes, it fits lyrically. To a point. But musically, it fits in about as well as Kratos at a pacifist rally.
Look, there’s literally millions of songs out there. Granted that God Of War‘s musical themes tend towards the bombastic and this ad is really anything but, but Gerard Marino, the series’ composer across the entire franchise, could probably have put something together.
So, please, marketing executives, hire that annoying hipster who knows every song. We hate that guy too, but he’ll probably make better musical choices for your ads.




God of suck is more like it. Sony using their games to push their lame music artists. Corporate synergy! See the Dead Island or HALO ads to see how it’s done. Recipe = haunting soundtrack + crazy slow mo action = cool. Not generic R&B autotune soundtrack + emasculated protagonist = lame.
I thought that too, but Ellie Goulding is actually signed to Polydor, which is a UMG company. No, they picked this one out and paid for it. Somebody actually signed off on that creative decision.
Not that they’d ever sign off on it, but any would-be kick-a$$ game trailer should use Refused’s “New Noise”. It begins and ends there.
(A close second for a “moodier” theme would also be from Refused, “Tannhäuser/Derivè”)
That would be awesome!!!!!!!! I loved that Crank used New Noise in the opening.
Great post, Dan.
Ummm….I actually liked the music.
I didn’t hate it. In fact, I love this whole thing. I would also love a God of War movie very very much.
I think it’s pretty obvious why they have been making music choices like this. Appeals more to grown-ups that don’t identify as gamers, which is what they want since they already have the gamers. It’s all about trying to shake the image of, say, a fat dude drinking Game Fuel jamming out to heavy rock and calling the game a “faggot” when he dies.
I’m not saying it’s right. I’m just saying that anyone that doesn’t already like God of War immediately tunes out when the trailer is just a badass killing people while [BLEEP] YOU I WONT DO WHAT YOU TELL ME plays in the background.
Yeah, any move away from screamy metal is a good thing, I agree. That said, God of War is literally the LAST franchise I would point people towards to combat gamer stereotypes.
God of War + Ellie Goulding?
Did Brandon Stroud compose this? How does he always know?
Sony’s press release is misleading Hanging On is not by Ellie Goulding . Ellie Goulding made an auto tuned cover of the original Hanging On by Active Child .Too bad they didn’t use Active Child’s mind blowing original track it’s EPIC
Assassin’s Creed Revelations had great music in the trailer. Wood Kid’s Iron.
hell yes. Would love to see someone use Run Boy Run.
Wait, so did this actually air duing the Super Bowl? Never saw it …