As you may have noticed, we’re fans of newly unveiled Sports Illustrated Swimsuit Issue covergirl Kate Upton — not just here, but across the UPROXX network, especially over at With Leather. So I think I speak for all of around these parts when I say that we were filled delight when we learned that she would gracing this year’s SI swimsuit cover. She’s sort of risen to prominence via the internet, and we take pride in knowing that the UPROXX family played a part in that.
With that said, the New York Times has a story out today on Kate, specifically how she deftly used social media to create a brand for herself. And as is occasionally the case with fashion pieces in the Times, the profile is chock full of quotes from loathesome, vile human beings — people who you would probably inspire you to stand up and applaud should you witness them being stoned by an angry peasant mob, or flattened by a donut truck as they crossed the street for a skinny latte.
Take, for instance, Sophia Neophitou, the person who casts the Victoria’s Secret fashion shows. Here she is explaining in the piece why Kate Upton could never be a Victoria’s Secret model.
“We would never use” Ms. Upton for a Victoria’s Secret show, Ms. Neophitou said by telephone last week from London. And, while Ms. Upton has, in fact, modeled on occasion for the company’s catalog, her look, said Ms. Neophitou, is “too obvious” to be featured in what has become the most widely viewed runway show in the world.
“She’s like a Page 3 girl,” Ms. Neophitou said, referring to the scantily clad voluptuous women featured in The Sun, a London tabloid. “She’s like a footballer’s wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy.”
In case you’re wondering what having a look that is “too obvious” means, it sounds to me like a coy way of saying that Kate Upton is too curvy, dare I say fat, to be a Victoria’s Secret model. And a “face that anyone with enough money can go out and buy?” WHERE IS YOUR SOUL, CRETIN?!?!
And then there’s Stephen Gan of something called V, who it sounds like couldn’t be bothered by our beloved Kate despite her online popularity until he found out she may have boned a couple of famous people.
“I wasn’t necessarily drawn to her because of her having been big online and having several million hits on YouTube,” said Stephen Gan, V’s editor in chief and creative director. “In fact, I first heard of her when we were having a party at the Boom Boom Room and Kate Moss’s agent called and said, ‘Can you put Kate Upton on your list?’”
Unfamiliar then with the young model, Mr. Gan searched Google and came upon the Dougie video, along with the welter of gossip items that connect Ms. Upton to celebrities like Kanye West and the New York Jets quarterback Mark Sanchez.
I know this isn’t anything new that hasn’t been said a trillion times already, but is it any wonder young girls today are riddled with anxieties about looks when there are monsters running fashion who actually find Kate Upton unattractive and boring? Where do these people come from? And why can’t they all just perish in a nasty truffle oil fire at the next Fashion Week?
And finally, there’s Guy Trebay, the writer of the piece, who described Upton in the following way…
Unlike the many little-known beauties now on view at New York Fashion Week — women seldom identified by more than one name (Agata, Hanaa, Frida, Joan) — Kate Upton, just 19 and resembling a 1950s pinup, but with the legs of a W.N.B.A. point guard, has arrived on the scene as a largely self-created Internet phenomenon…Sitting last week in the Manhattan offices of IMG Models, clad in tight jeans and Christian Louboutin stilettos and with her peroxided hair piled high, Ms. Upton called to mind the dumb blondes of an earlier era, women like (Jane) Mansfield and Marilyn Monroe…
DEATH. BY. FIRE. All of them.
UPDATE: Kate Upton is a national treasure.
(HT: Maura Johnston)



I hope she gets fat one day so I have a chance.
Once she’s old…like 30…she’s all yours. Please share until then.
Eh. The thing that makes Kate so appealing is her girl-next-door quality, which is completely absent in her modeling work. She was at her absolute best in her dougie video.
Now we know who’s making all those “2/10″ pictures.
What the fuck does “internet popular” mean?
I can only assume it means “popular with actual people who express their fanhood online instead of media conglomerates who express their fanhood in television, movies, magazines, and such.”
Yes, exactly. People who are popular by their own doing, not through the doing of media machinery.
People who think Kate Upton is fat should be beaten with reeds, coated in honey and put in a room with biting green flies.
“legs of a W.N.B.A. point guard”?!
1. Who actually puts the periods in WNBA?
2. I can’t even express how much I loathe these people. Am I supposed to dye my hair now because being a blonde is boring and predictable? Maybe I should go get a breast reduction too, oh and change my name to something that’s one word. Fashion editors are the WORST. Seriously, you get the kerosene, I’ll get the match.
3. And as for Kate being “too obvious,” I have never thought of Victoria’s Secret as a subtle. Ms. Neophitou: “No, men hate seeing curvy blondes in lingerie! Bring on the waifish pixies! That’ll be EDGY!”
“1. Who actually puts the periods in WNBA?”
Do you think the WNBA scheduler has ever been tempted to give the league one week off out of every four?
SO BUTTHURT they didn’t create her in their elitist runway model image.
I will agree with EJ though that they’ve been slapping way too much makeup on her lately. I heart her hardest in street clothes.
And Photoshopping. Can’t have her be distinctive for fuck’s sake. Let’s make sure her photos are as bland as every other fashion photo these shitstains produce.
FACT: Every fashion editor is someone who wanted to be a model, but never had the looks or got old and discarded like a used condom.
There’s also the cretinous writing that is par for the course when the Times discusses anything the unwashed flyover masses likes that flies in the face of conventional wisdom among lower Manhattanites.
My theory? The fashion industry hates non-twiggy women because it’s harder to tailor a garment to someone who isn’t straight up-and-down. In other words, they’re just being lazy.
Also, jerks.
Thats what happen when you have gay men tell women what to wear.
A friend of mine used to work as fashion writer but quit because she decided that telling 15 year-old girls that they’d have to go from gaunt to skeletal if they wanted to find work was destroying her soul. Now she works as a trauma nurse and finds that accidentally pulling off a homeless man’s foot (gangrene is a motherfucker, y’all) to be far less disgusting.
There’s a word for people who don’t find Kate Upton hot: GAY.
Disagree with this. Even gay dudes can appreciate female hotness. I think the word you’re looking for is plain and effective: stupid.
Im sorry but Kate Upton gives me a boner just by thinking her name. Meanwhile many Victoria Secret models are as skinny as my arm and haven’t had so much as a grape in a month. I would still sex them both mind you, I would just prefer Upton and her curves.
I don’t know that “legs of a WNBA point guard” is necessarily an insult… nor, I think, are the comparisons to Jayne Mansfield and Marilyn Monroe.
Anyway, who gives a shit about the fashion industry. It’s rife with repugnant people, and most of the models are weird-looking, if not downright freakish. Anyone who puts stock in what those people think, or aspires to be one of them, is a misanthrope and/or an idiot.
Kate Upton is perfect in every possible way and fuck these jealous broads for disagreeing.
I wouldn’t be caught dead in the Boom Boom Room. It’s so over.