If nothing else, heavily synthesized rapper T-Pain is a pioneering juggernaut. When the man has a vision to unleash a sinister musical gimmick onto the masses, nothing, NOTHING, will get in his way, not even a rogue golf cart. And now he’s vowing to abandon Auto-Tune, the very sinister musical gimmick, errr recording technology, he helped to put on the map, much to the chagrin of Jay-Z and many other music purists. In fact, T-Pain has become so synonymous with Auto-Tune that he even has an iPhone App that simulates the effect. It’s called “I Am T-Pain.”
“I vow right here, right now, to never use Auto-Tune again,” T-Pain told AllHipHop.com.
Now, at face value, this sort of sounds like a big f*cking deal, like Colonel Sanders vowing to never eat fried food or chickens to embrace veganism, but then he hinted that he’s not exactly done using audio processing technology, he’s just coming out with his own version of it.
“I’m onto something that I think is bigger and better called ‘The T-Pain Effect.’”
Sounds like T-Pain’s basically rebranding Auto-Tune. It’s been sh*t on so much that it now has a bad rep, so he’s going to tweak it a bit and give it a new name. Kind of like when Phillip Morris changed its name to Altria. Or something like that. Because when even X-tina is calling you out, you’re as good as done.