Natural Light is one of the lesser-priced brews in the Anheuser-Busch family, and if you went to college anywhere in America, you probably had some of it. Its taste is, to put it politely, questionable. The brand has not run a single ad on television in over 15 years before 2009. And yet this witches’ brew is the fifth-highest selling beer in our great nation. God bless beer, and God bless these fifty United States.
The Chicago Tribune put together a chart of the top selling beer brands in the U.S. Bud Light came in first with $5.25 billion in sales between October 3 of this year and last. But fifth on the list is the choice of beer pong players and university tailgaters — Natural Light with an astonishing $1.13 billion in sales.
Of the five beers mentioned in the chart, Natty Light also saw the highest increase in sales over a 52-week period. So is this a sign of the apocalypse? Eh, maybe not. Perhaps it’s an indication of our floundering economy and increased expenses incurred through higher education. Or maybe high school kids just can’t afford real beer. Whatever. It’s no Miller High Life, but at least it’s better than meth.
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