Here's a pro tip: if there's a friend you're dying to bang, just get some cocaine, have them do lines with you, and then go dancing. You're welcome.

Often times, attempts by old media outlets to "maximize" social media are mind-boggling exercises in high comedy, but the New Yorker has, for the most part, maintained its dignity by not resorting to overtly desperate and dumb gimmicks in an effort to "draw attention to" and "enhance" their presence on Twitter and Facebook.