One of my lasting childhood memories is kicking off each school year with a kick @ss new lunchbox.

Gran Torino hit theaters at the end of 2008, and I enjoyed the jocular use or racial slurs as much as anyone, but I guess PBR didn't have quite the hipster connotation that it does now because I don't remember anyone making the easy "Clint Eastwood is way better at drinking PBR than hipsters" connection back then.