Not sure if brilliant click-whoring or sign of end times.

When we last checked in on unwitting performance artist James Franco's HuffPo blog, he was channeling his inner Mark Twain to share his penetrating observations about New Orleans with the world ("Basically, New Orleans is an amusement park where you can get killed.

Throughout New Orleans' 300 year history, noted men of letters have tried to capture the city's essence in words -- and few have succeeded.

The new issue of Vanity Fair arrived in my mailbox earlier today and I could help but read the entirety of this issue's story on the Huffington Post, with particular focus on how the site came to be.