Well this, via Reuters, is, um, interesting.

Hef's Runaway Bride (Lifetime) -- Hugh Hefner and skittish sugar baby Crystal Harris (right) discuss the sham marriage that didn't happen.

Fresh on the heels of reports that the Viagra IV line he keeps plugged into his arm at all times is making him go deaf, rumors circulated wildly online last night and this morning that antique erection Hugh Hefner was dead, perhaps of a broken heart.

You have to admire Hugh Hefner.