Bon Iver's Justin Vernon loved "Northern Exposure," so naturally he wants a tattoo to commemorate his adoration for it.

As you may have noticed, we've been quite entertained by the whole Bon Iver/Grammys saga, what with Justin Vernon, aka Bon Iver, being on record as loathing the awards show while CBS continues to relentlessly promote it with Bon Iver music and imagery, despite the fact that Vernon and his band are not performing on the show.

Okay, I have two guesses as to why this exists: 1) The Grammys are hoping to lure in the younger, indie music crowd that typically shuns it, or 2) it's trolling Justin Vernon, aka Bon Iver, really, really hard.

At some point surely you've looked at Bon Iver/Justin Vernon on stage and wondered, "How does he get that body.

If someone would have asked me as recently as yesterday, "Who's the one musician out there right now you couldn't fathom taking part in a major advertising campaign.

Justin Vernon, the bearded, flannel-wearing hipster's bearded flannel-wearing hipster we all know and love as the musical juggernaut Bon Iver, is on the record as not being a big fan of MTV, so it probably shouldn't come as any surprise that he didn't care much for last night's VMAs.

As I've admitted previously, I'm late to the Bon Iver bandwagon, but man am I ever on it.