First, there was “Friday.” Then, “Thanksgiving.” What simple topic would ARK Music Factory CEO Patrice Wilson over-explain through song next? Rope skipping.

To the average person, the name Jon Ronson probably doesn't ring a bell, but to media and documentary geeks likes myself he's a fairly well-known and highly respected British journalist and documentary filmmaker.

In the event you've ever caught yourself wondering, "What kind of monster is responsible for Rebecca Black.