According to the description on the video's YouTube page, this collaboration between Wilco and King Features is the first hand-drawn Popeye's cartoon in over 30 years.

If the guy currently playing Drew Peterson in a Lifetime movie winds up scooping NFL reporters like Peter King, Adam Schefter and Jay Glazer on this, well, that'd just be awesome.

I attempted to go into the new Manning brother viral video from DirecTV all cynical because I'm mad at the NFL and the Mannings would put their faces on the Massengill box if the price was right, but DirecTV (or whatever shop they use) has a solid track record with promotions and the creativity behind them.