My head isn't completely around how this new Johnnie Walker marketing campaign works, but I'm convinced it's brilliant.
MoreMy head isn't completely around how this new Johnnie Walker marketing campaign works, but I'm convinced it's brilliant.
MoreIf you live in the Southeastern United States, there's a good chance that you're familiar with the term "Donk" and its relationship to automobiles.
MoreAs someone fascinated with human nature and psychology, I've long been intrigued by the ways marketers/advertisers sell their products -- and the myriad of ways that Hollywood tries to lure people into theaters has been a particular interest of mine.
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