My head isn't completely around how this new Johnnie Walker marketing campaign works, but I'm convinced it's brilliant.

If you live in the Southeastern United States, there's a good chance that you're familiar with the term "Donk" and its relationship to automobiles.

As someone fascinated with human nature and psychology, I've long been intrigued by the ways marketers/advertisers sell their products -- and the myriad of ways that Hollywood tries to lure people into theaters has been a particular interest of mine.