I will never be able to wrap my brain around how obsessive one has to be to make a video like this. I mean, think of the hours and hours one would have to spend watching Mad Men in order to splice together various characters from the show uttering every single word of Rick Astley's "Never Gonna Give You Up," aka the "rickroll" song.

The Obama Administration have made it clear that they aren't afraid of the internet, engaging citizens through Twitter and Facebook.