If you haven't heard of Action Bronson, here's the pitch: he's a 315-pound, chain-smoking Albanian rapper from Queens.

Or, as she might title it, "When Fiona Apple performs at SXSW, and Andrew Bird performs later, but there are a few people in-between and the photographers are crammed together and in the way, so you leave as soon as she's done," or simply, "Fiona Apple performs.

George Hotz, better known online as Geohot, is probably one of the most hated hackers in corporate America.

World champion sexter Olivia Munn really wanted to make it to SXSW this year for the premiere of her appropriately titled new film, The Babymakers.

"The only SXSW image you need to see.

Sorry, "Skrew at the Jr.

The video above is where you know David Liebe Hart from.

"But Pitchfork HATES music.

In case you were wondering, yes, it is possible to rock the hell out on a trombone.