Moosejaw Finally Invents X-Ray App For Its Catalogue

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

Moosejaw, for those unfamiliar, sells outdoor clothing. But, like all of us, they far prefer staring at models in their underpants.

So, they put out an app for all platforms that lets you look at their models mostly naked, creatively titled the “Moosejaw X-Ray App.” In terms of content, it’s about what you’d expect; the ladies are all wearing frilly underwear, but male models apparently wear suspenders with their boxers, smuggle fish under the clothes they’re modelling, or are clowns.

In other words, it’s kind of like all those Flash games from about ten years ago where you had X-ray glasses and saw people naked. But with your iPad. The march of technology!