In news that’s a shock to nobody who’s actually paying attention, Netflix has officially handed Apple their shapely, well-designed buttocks when it comes to movie streaming. But what it really is, is a story about how accounting procedures make for ridiculous flaws.
It’s like this: until Netflix infamously split its DVD and streaming plans last year, technically, the over twenty million customers it had using streaming were not counted as “online movie purchasers,” for some baffling reason known only to the kind of people who write these reports.
But now, they are, and Netflix holds 44% of the market. Also, Netflix’s market share is growing, while Apple’s isn’t, something movie studios are not going to enjoy hearing. Shockingly, people can wait to see most of Hollywood’s product a few years.
Furthermore, the streaming space is supposed to double in revenue next year, largely thanks to all the people saying they’d never go back to Netflix because of the price, so, yeah.
(Image via Netflix)