
As we’ve previously told you, Pandora would like to pay less in music royalties, while the music industry would rather radio paid as much as Pandora. Currently, there’s testimony in Congress over this, and David Pakman made it clear just who’s getting the shaft, either way. While under oath, Pakman, the former head of eMusic, had this to say:
Pakman suggested that the lack of profits at digital services harms music artists as the transition to Internet delivery continues, and he laid the blame directly at the feet of the Recording Industry Association of America, the trade group that represents the three largest recording companies.
“A healthy future for the recorded music business,” Pakman continued, “demands an ecosystem of hundreds or even thousands of successful music licensees, prospering by delivering innovative music services to the global Internet. Yet the actions of the RIAA seem counter to this very goal. They have appeared on the opposite side of every issue facing digital music innovators, opposed to sensible licensing rates meant to achieve a healthy market.”
Amazingly, Pakman actually said this with a straight face, which is impressive considering he literally just argued that it’s good for musicians to eat a decrease in royalties that may be as high as 85% according to some estimates. We’re no fans of the RIAA around here, and Pakman is right in that they are fighting inevitable technological change tooth and nail, but it is a little exhausting that both sides are pretending to be friends to musicians.
It’s true that services like Pandora are not profitable, but it’s decidedly not because of the royalties they pay. Galaxie 500 frontman Damon Krukowski recently broke down that Pandora’s enormous, soul-crushing rates mean that, for a song streamed 7800 times in three months, he made the princely sum of…
Granted, the labels are no better: Too Much Joy’s frontman once broke out the convoluted and ridiculous measures a label will try to avoid admitting they owe somebody, anybody, money. And he only got the details he got because he worked at Rhapsody.
Pandora wants access to the same rates radio stations get, which isn’t entirely unreasonable, but both sides need to stop pretending they have the interests of the artist in mind.



Odds on a public exchange for Pandora skips becoming the next “big” thing?
My bet is that, win or lose, Pandora skips start costing money. Like, a penny.
Are you aware of any stories or analyses of costs and profits in the industry?
I mean good succinct stories….I’m not trying to do a research paper on this, I’m just curious as to what the underlying arguments are besides….”we want to make money and not share it”….
How is Pandora NOT profitable vs say radio stations and corporate players like say “Clear Channel” etc.?
Last time I saw a story that broke down profits of internet radio streaming services the only ones that were profitable were only because of investors investing in them. It might have been on Ars or The Next Web.
The short answer, economics wise, is volume and rates. Radio stations still have a captive audience in cars and areas with low broadband penetration, and a less fragmented audience. The real money in radio isn’t in music, though: It’s in talk. Pandora, by contrast, can’t charge nearly as much for its ads.
I’ve been getting a crazy amount of ads on pandora lately, how is nobody making money off that?
Because advertising has a horrible return rate these days.
Ad dollars become online nickels become mobile pennies, as the saying goes.
Pandora’s latest earnings report: [investor.pandora.com]
For the quarter ending in October: 106 million from advertising, 13 million from subscribers and 65 million out for Content acquisition costs. Looks to be about 2 million in profit.