It is a very, very bad time to be selling televisions right now. Having dumped their tube sets for flatscreens, the First World is in no big hurry to upgrade to any sort of new fancy television, especially with the economy the way it is. Sharp lost $5.6 billion dollars last fiscal year and probably will be eaten by a tech company before 2013 ends. Sony believes it’ll only sell 14 million TVs this year.
So what does this mean? Excess! And Westinghouse’s new TV is the new poster, uh, object for this.
Really, the fact that you have to custom order this beast, being shown at CES, pretty much tells you what the market is:
That size will join 50-, 55-, and 65-inch 4K models in the company’s booth. Few other details, aside from a 120Hz refresh rate and shipping information, were revealed. The 110-incher will be available as a custom order in the first quarter, says the company, while the smaller sizes will hit retail shelves around the same time.
So, what’s the problem? More resolution is better, right?
Fun fact: 1080p is, depending on the situation, already higher resolution than human vision is capable of processing. 4K is pretty much like adding polish to a perfectly smooth object: You’re really not going to notice the difference.
Secondly, there’s the fact that there isn’t actually all that much available in 4K resolution and what there is can be awfully hard to find. Oh, and smaller 4K sets will run you twenty freaking grand, for starters, so this might actually cost six figures.
In other words, this is almost purely advertising hype. You’ll never see these outside of a few huge displays. But hey, until then, looks neat, huh?
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50 Cent will still buy 10 of them.
I’m probably the only person on the planet that thinks of a shave and a haircut when somebody mentions 50 Cent. Two bits indeed, sir.
Actually, I think of his former crack-dealing career. His police jacket hit the web a while back and it makes for… amusing reading. [www.thesmokinggun.com]
Hey, it’s all in the game.
True, however, all 4K TVs are in width 3840 pixels, and in height 2160 pixels. This high resolution benefits in larger TVs such as this, I’ve seen a 1080p 80″ TV and the resolution doesn’t look very good, but put that in a smaller TV, yes, you can’t notice the individual pixels.
As some one who watches the Sony 4K XBR84HX800 every day I can attest that 1080p looks pretty bad, next to this, regardless of content. If you can’t see the difference it is because your shooting from the hip before you actually had any experience with it. Want to see 3D in full 1080p, younare goingnto need 4K, simulscreen games in 1080p, 4K required. See your photos better, 4K or more. My $200 camera does 16K. Content…in production right now. 4K allows you to get closer to the screen filling more of your field of vision. Making is small is pointless.
Please do your homework. I have….every single day.