TOO MUCH SEXY FOR ONE AD CAMPAIGN

Americans may not readily recognize the name Piers Morgan, but his face should be vaguely memorable from the “Britain’s Got Talent” clip of Susan Boyle.  Morgan is the one who isn’t Simon Cowell or the Scottish cat lady or the sexy blonde judge or the two braying jackasses making side comments.  The former tabloid editor is appearing in the ad pictured here, which promotes — this is a real thing — Burger King’s meat-scented cologne.

The billboard ad, which will run in sites around London, features the strapline: “The scent of seduction. With a hint of flame-grilled meat.” [...]

The perfume, called Flame, will be sold in Selfridges and Red5 shops for £4.99 [about $8]. Burger King claims that it is the cheapest celebrity perfume on the market. [Guardian UK]

In the category of things you might want to smell like, this is actually still a better idea than Vulva [NSFW], “the precious vaginal odour filled into a glass vial.”

Only a tiny amount of the precious liquid is applied to the back of the hand… and the irresistable smell that exudes from a sensuous vagina immediately intensifies your erotic fantasies [...] It is a beguiling vaginal scent which is purely a substance for your own smelling pleasure.

So I guess Flame is like Vulva if burgers turn you on.  Which they do.  Thanks a lot, Padma Lakshmi.