‘HANK’ TANKS, PREEMPTED BY CHARLIE BROWN

As Matt predicted, Hank is right on schedule for being cancelled.  First THR says it’s “Wednesday’s lowest-rated program on a major broadcast network and has failed to improve.”  Now this:

ABC has decided to give viewers a double dose of “It’s the Great Pumpkin, Charlie Brown,” airing a half-hour version of the holiday classic on Wednesday, Oct. 28 at 8 p.m. in place of the struggling Kelsey Grammer sitcom “Hank.” [thewrap]

I think a cool “viral marketing” campaign ABC should do is preempt every episode of Hank from now on with a rerun of an old show.  I know this isn’t actually viral marketing, but shhhh, ABC might not know that.  If we present this viral idea to ABC in a powerpoint presentation with lots of graphs and pictures of people snowboarding, they might go for it.