As you can see above, a new ad campaign is encouraging young people to be cool and fight conformity… by eating Miracle Whip instead of mayonnaise. TO THE EXTREME! Stephen Colbert ably demolished this commercial last month (see video below), and Miracle Whip responded by buying up ad space in every one of Colbert’s commercial breaks last night. They also published this open letter to Colbert (emphasis added):
“With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) ‘mayo nay-sayers’ snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.”
Wait a second. That’s a little too intentionally Itchy & Scratchy & Poochy, even for advertising demons. I think Miracle Whip just went and made their whole ad campaign ironic. That’s almost kind of cool, if it weren’t for a freaking condiment. Please, just go back to pandering to fat people.
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you think that’s bad…
i just realized why the name mad men makes sense… because if you drop the m from mad it become ad men… and i really wish i was kidding
Wow, Don. You’re late to the party on that one.
(Also, most ad agencies were located on Madison Avenue, so there were multiple meanings for the “Mad” part.)
Even Spike Lee thinks the inclusion of black people in that commercial is “a bit much.”
The US speed skating team now starts each day with a refreshing bowl of mayo to ensure Olympic gold.
I made a point using poochy as an example, but had to explain it’s meaning to my girlfriend’s father. It was the saddest thing you’ve ever seen since the angry magician went south over five dollars.
Hellmann’s is far superior and has 80% less semen.
The most surprising part of Miracle Whip’s ad campaign? James Franco.
All this talk of mayonnaise makes me want a BLT.
Next episode Colbert takes on the people at Jet Puffed marshmallow spread.
Good point. My (1) black friend says he never fucks with mayo
Mayonnaise is fucking disgusting, and Miracle Whip is no better.
It holds tuna together admirably.
I’m also curious to see how Cool Whip will retaliate after this infringement.
What’s with all these hot sauce ads on the Wanda Sykes Show?
All this time I was spreading Miracle Whip on my Pop Tarts I had no idea I was being a rebel.
This just in — Miracle Whip is amazing. It’s the only salad dressing like product with 8 kinds of semen in every serving. I only eat miracle whip, the spread with jizzicity.
I will raise you all a nasty pint of sour cream.
Scientists have a better understanding of gravity than they do people’s love of sour cream. It makes everything worse and if Taco Bell ever mistakenly puts it on my burrito again I will unleash hell on them.
For some reason, I have the voice of David Cross in my head singing, “Henderson Valley Eggs… You’re gonna LOVE our eggs…….!”
Is there any way that Miracle Whip can be 10% more Rastafarian?
Also, if you were going to post about the Rapport, you should have talked about and put up the video of Colbert shaving Woody Harrelson’s head while singing the national anthem in 2 part harmony. F’ing surreal.
Check out Miracle Whip’s video from his show last night on our Facebook page: [bit.ly]
I never want to see a post about mayo that features the phrase “in your face” ever again please.
(Seriously though…don’t eat this stuff or mayonnaise. It’s quite possibly the worst thing your body can process besides hydrogenated oil. If you need to make a tuna sandwich or something use plain yogurt or sour cream mixed with olive oil)
/the more you know
Yeah Colbert automatically wins in this “war”, I think whoever was responsible for the Miracle Whip ad made it even funnier by responding to Stephen Colbert. They said not to tone it down, so yeah, they might as well go for it, look ridiculous, and get more attention.