I saw this commercial while watching the Incredible Dog Challenge (Western Regionals) on ESPN2 this weekend, and while the IDC had dogs surfing, this commercial for the Emery Cat — a scratching post that files your cat’s nails — really won me over with its near-Kitten Mittens approach to advertising. There’s a lot to love here:
- Not one but TWO uses of the most hilarious sound effect ever:
- “Is your cat a disgusting fatass, like you? Don’t worry, this works for heavier cats, too!”
- “Ordinary scratching posts can cost as much as $100.” People that spend a hundred dollars on a scratching post are even dumber than the people buying Emery Cat.
Also note that none of the testimonials come from men. In fact, no men appear at all in the commercial, which insinuates that none of the women in the commercial are married. Which is a good idea, I think. You don’t want to alienate your clientele.
I want more like this!
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