Most of my long-term memory has been washed away by the ocean of whiskey I’ve imbibed over the last decade, but I actually remember this anti-smoking PSA. And it turns out this sullen teen who was too cool to be enthusiastic about not smoking is none other than Rob McElhenney, who now plays Mac on “It’s Always Sunny in Philadelphia.” I guess teens who were considered at-risk to start smoking were supposed to identify with Mac’s apathy. “Hey, that apathetic kid doesn’t smoke! Neither should I!”
As far as revelations about 1990s PSAs go, though, this still doesn’t come close to the day I found out that Rachel Leigh Cook was the girl in the This Is Your Brain on Heroin PSA. “Take that, egg! F you, kitchen!” Years passed, and then Freddie Prinze, Jr. made her attractive. Good story.