In one of the best examples of the Internet and social media influencing the world of entertainment, Betty White hosted “Saturday Night Live” last weekend — and delivered a ratings spike for NBC — after a Facebook group dedicated to her hosting SNL reached half a million members. During the show, White made the mistake of thanking Facebook for harnessing the groundswell of support for her.
Why is it a mistake? Well, we now have a Facebook page that wants Betty White to host the Academy Awards. And because that’s not a strong enough show of support, there’s a group to Boycott the Academy Awards if Betty White Doesn’t Host. There are also countless other groups to get other old women to host SNL, from Carol Burnett to Rue McClanahan to Carol Channning to Liza Minelli. Seriously.
Listen, I like Betty White, too. She’s a very cute and sweet old woman, and she’s a good comic actress. But step away from the Facebook campaigns, people. I hate to play Smokey the Blogger here, but only YOU can prevent annoying Facebook group proliferation.