If you have eyes, you’ve probably seen print ads for CBS’s remake of “Hawaii Five-0,” starring Scott Caan, Daniel Dae Kim (“Lost”), the delicious Grace Park (“Battlestar Galactica”), and the blandly handsome guy that CBS keeps casting in shows that fail (Alex O’Loughlin of ”Three Rivers” and “Moonlight”). Sunday’s New York Times examined the show’s aggressive marketing campaign, and I REALLY hope the last part of this quote is speculation:
The campaign includes commercials on CBS, of course, along with spots on CBS Radio stations and in movie theaters; tune-in ads in newspapers and magazines; aerial ad banners; billboards; and ads on newsstands, atop taxi cabs and in train stations.
And do not be surprised if during a coming National Football League game on CBS, an announcer describes a play on the “five-0” yard line.
Midfield. It’s called midfield. Or simply “the fifty.” Dammit, I’ve waited seven excruciating months for the NFL to come back, I don’t need Dan Dierdorf reminding me to watch a shiny new cop show IN THE MIDDLE OF THE PLAY. (Gus Johnson, however, can call it whatever he wants. I’d let that dude have sex with my wife, as long as he let me listen.)