This Funny or Die/K-Swiss viral marketing video is making the rounds today. I wasn’t going to post it because it didn’t make me laugh, but then everybody else was all, “Kenny Powers signs with K-Swiss! So awesome LOL!!!!” Don’t get me wrong, I love “Eastbound and Down,” but it’s essentially just four minutes of Kenny Powers saying different variants of “f*ck.” Here’s the conversation FilmDrunk and I had about it:
Vince: Assuming you’ve seen this by now…
Matt: Yeah. Am I the only one who wants a little more thought in a sketch than Kenny Powers saying “motherf*cker”?
So there you go. I guess I’m just a picky little bitch.
At the very least, I have to tip my hat to K-Swiss for having the balls to participate in such edgy, profane marketing. I can’t put dildo in a headline without losing an advertiser, yet K-Swiss offers up its name for a four-and-a-half minute skit full of F-bombs, the finger, and sex. That makes me want to buy a pair of K-Swisses, and I don’t even wear shoes.