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This Is Effective Advertising

Written by Matt Ufford / 10.20.10

In a groundbreaking new strategy in marketing, a company is advertising its product by having beautiful women in swimsuits wash a vehicle. In this case, British pinup Lucy Pinder and “Bennetts Babes” Charlotte Toon and Stephanie Hall get all wet and soapy while cleaning a motorcycle (video below). I think you’ll find it quite titillating.

This is a brilliant and original ad, and I wouldn’t be surprised if other companies followed suit and tried to use sex to persuade us to use their products. I mean, I know I want to buy what this ad is selling. Whatever that is. Soap, maybe?

More high-def screen caps? Sure!

(via Bob’s Blitz, thanks to Upstate Underdog for the tip)

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