I didn’t bother watching the MTV Video Music Awards, but the former music channel’s circle-jerk celebration of the music industry somehow drew 12.4 million total viewers, the largest audience in the network’s 30-year history. In related news, I am officially old.
In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo. Versus last year’s show, the VMAs were up 8% with persons 12-34 and 9% with total viewers. The 2011 VMAs now rank as the No. 1 cable telecast of 2011 with persons 12-34 and the No. 1 non-sports cable telecast of 2011 with total viewers…
The VMAs were probably helped by a new Jersey Shore, which aired at 7 PM, leading into the VMA pre-show. The reality juggernaut drew more than 8 million viewers and a 7.5 P12-34 rating (5.9 million), up 36% from last year. [Deadline]
Damn MTV, with its “Jersey Shore,” and its transgender stars like Gaga and Bieber, and its long hair and saggy pants, prancing around in its underwear like the world is a goddam burlesque show. Get off my lawn!