I didn’t bother watching the MTV Video Music Awards, but the former music channel’s circle-jerk celebration of the music industry somehow drew 12.4 million total viewers, the largest audience in the network’s 30-year history. In related news, I am officially old.
In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo. Versus last year’s show, the VMAs were up 8% with persons 12-34 and 9% with total viewers. The 2011 VMAs now rank as the No. 1 cable telecast of 2011 with persons 12-34 and the No. 1 non-sports cable telecast of 2011 with total viewers…
The VMAs were probably helped by a new Jersey Shore, which aired at 7 PM, leading into the VMA pre-show. The reality juggernaut drew more than 8 million viewers and a 7.5 P12-34 rating (5.9 million), up 36% from last year. [Deadline]
Damn MTV, with its “Jersey Shore,” and its transgender stars like Gaga and Bieber, and its long hair and saggy pants, prancing around in its underwear like the world is a goddam burlesque show. Get off my lawn!
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I refuse to believe this.
This is news worse than Hurricane Irene.
This is why we can’t have nice things.
I have begun to suspect that the “ratings” industry is all bullshit……
I must be getting old also. This world went and got itself in big damn hurry. I’m scared.
*carves “GiantCrab was here” into ceiling and hangs himself.
Yep, this is at least the eighth thing that has made me feel old today. I think I’ll go buy a Harley. A real fucking loud one.
You know those rating systems are flawed. They don’t take in account houses that have, uh, more than two television sets, and other things of that nature.
After watching Gaga’s opening act, I quickly changed the channel then changed back still wondering WTF was going on. Next year just call The Lady Gaga does whatever the F@$k she wants too show!
After seeing how much of a positive reaction Lady Gaga got with her stupid “Jo Calderone” alter ego, I’ve got to think that some where out there Garth Brooks is dusting off his Chris Gaines wig.
These rating are misleading; the audience in that age group simply had the show on as background noise while they were texting and sharing pictures of their privates. Well known fact.