Nobody Wants to Buy Hulu

The owners of Hulu were hoping to sell the video site for $2 billion, and there were reports that they had gotten interest from Google, Yahoo, and Dish Network. But nobody felt like dropping ten figures for a site that won’t allow people in Toronto to watch a clip of “Saturday Night Live,” so the “FOR SALE” sign has been replaced with one that says “EVERYTHING AWESOME WE DIDN’T WANT TO SELL ANYWAY.”

News Corp., the Walt Disney Co. and Providence Equity Partners issued a statement Thursday, saying they decided not to sell Hulu because of its “unique and compelling strategic value to its owners.” [...]

People familiar with the bidding process speculated that the site’s owners had not been able to attract sizable-enough offers to warrant selling the 3-year-old site… Hulu’s owners positioned the decision differently, saying in joint statement that Hulu has intrinsic value and “Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.”

It’s too bad that Awful PR Quotes isn’t still updating its site, because that right there is a winner. “What? Dude, we never even wanted to sell the site! Continuing the grind at our job is MUCH more rewarding than the boatloads of cash we were barely interested in in the first place. This is a total win for us.”