Television viewership was down considerably last night, as people got their fat asses off their couches to take their dumb wiener kids out trick-or-treating. But viewership was ESPECIALLY low for “Rock Center,” which debuted on NBC last night; only 4.1 million people watched the new Brian Williams show.
That is below the average for the canceled The Playboy Club that Rock Center replaced (down 38% in the demo from The Playboy Club premiere last month) and lower than the performance of NBC’s veteran newsmagazine Dateline on the less-trafficked Sunday night. It marked NBC’s lowest Monday debut ever… NBC (1.2/3, 4.3 million) once again finished fifth on Monday among adults 18-49 behind the other major English-language broadcast networks and Univision. [Deadline]
“We’re not doing this as a ratings play. We’re not kidding ourselves, we know it’s going to take some time to get established,” said NBC News president Steve Capus during a conference call with reporters Oct. 24. [THR]
Well, at least NBC’s being clear that it’s not making a ratings play. I guess in that regard, “Rock Center” is a huge success.
(I don’t know what’s going on in that picture, by the way. Brian Williams just looked lonely, so I gave him some sad animal friends.)
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This photo needs to be set at Kirk Cameron’s place.
“We’re not doing this as a ratings play. We’re not kidding ourselves, we know it’s going to take some time to get established,” said NBC News president Steve Capus during a conference call with reporters Oct. 24.
Somewhere in New York, Conan O’Brien read that sentence and threw a vase at the wall.
Honestly, Brian Williams always has the same facial expression
Whenever i see another NBC show rating failure I immediately think “well, maybe Community is the least of their problems and they’ll let it live for another year.”
/6 seasons and a movie
On the bright side, it’s probably much cheaper than Playboy Club. But, damn, NBC just can’t win.
They should just play Seinfeld reruns at 10.
This is Bob Costas’ fault for shoehorning this crap in on us during Sunday Night Failball. You can only push the Klingon Empire so far, Bob.
Well that’s understandable, I like Brian Williams, but he doesn’t have Amber Heard’s boobs.
He’s sad being in Vancouver, and Bumblebee left him to go make sure LaBoeuf doesn’t get jumped by Starscream again.
Hopefully this Brian Williams vanity project will go the way of that Joe Buck vanity project. I hope Artie Lange’s feeling good enough to make a return to TV
I’d like his rock center in my vagina, iykwim
I think part of the problem may have been the commercials. At least, when I saw one, I had no idea what the show was supposed to be (though I may have just not been paying attention). I know with Brian Williams involved it’s probably a news show, but he does enough comedic stuff that that seemed a possibility, and also the commercial had a certain lightheartedness to it.
Anyway, whatever.
They should rename it Law and Order: Special News Unit