
Continuing their long, storied tradition of commercials where female celebrities devour cheeseburgers in the most seductive manner imaginable (Paris Hilton, Kim Kardashian, Audrina Patridge, Padma Lakshmi, etc.), Carl’s Jr. has released this ad featuring SI Swimsuit cover model Kate Upton rolling around in a convertible and stripping pretty much to her underwear at a drive-in theater while eating their new Southwest Patty Melt.
Now, I could make a pretty decent argument that a more effective strategy to market hamburgers would be a series of real life testimonials from big fat guys (because, you know, who knows food better than big fat guys?), but that would be a tremendous waste of my time seeing as all of you skipped straight to the video after seeing the picture and the words “Kate Upton,” “stripping,” and “underwear.” In fact, since no one is reading this paragraph anyway, I feel like it might be a good opportunity to confess something: I’m still not all caught up on “Breaking Bad.” I’m trying, I really am. It’s just taking a little longer than I expected because the show is so dark and creepy sometimes that I can only do one or two episodes at a time. I swear I’ll get up to speed by the premiere, though. Wow, it feels great to get that off my chest. What a relief.
Thanks Carl’s Jr. and Kate Upton. I really owe you guys one.
via With Leather



This is totally beside the point, but: more burgers should be on sourdough bread.
Concur.
Steamed hams on sourdough bread.
Served with a Krusty Partially-Gelatinated Non-Dairy Gum-Based beverage.
There’s really no reason for any other type of bread other than sourdough to exist. It makes the best burgers, sandwiches, toast, french toast, french onion soup topper, croutons, breakfast casserole filler, etc. And looks best held in the hands of scantily clad swimsuit models.
Kate Upton, a little “mayo”, on sourdough is the best.
That commercial is what dreams are made of.
She will be mine. Oh yes…she will be mine.
That fatty?
[unrealitymag.com]
In my head I’m already filming the follow-up with her pouring hot pink Pepto Bismol all over her naked-ass self.
Brought to you by Carl’s Jr.
It’s OK, DG. I’m still not caught up on Friday Night Lights and I don’t even have dark & creepy as an excuse.
/probably wouldn’t watch video even if it weren’t blocked
//would leave work this instant to watch video of shirtless Raylan Givens sitting in a convertible
How many calories are in that? Looks tasty.
Son of a bitch …
Even Homer Simpson would ignore the food after seeing that commercial.
Holy Crap!!!! There was food in that video?
I just had dinner, but I think I’m hungry again.
Well, at least we now know how she became such a tubo
This ad is too suggestive to advertise a hamburger; maybe a topless club. It certainly does not belong on prime time. In fact,I find it very repulsive. Go back to your marketing team and come up with an improvement to talk about your products.
MARK SANCHEZ#1 you lucky..lucky..sob…kudos to you..GO JETS#1
The sexy ads do not do credit to your hamburgers! In fact, they are so disgusting we will not be buying any of your burgers as long as you continue the sexy ads!
what in the world are you thinking? you are selling sex, not burgers and we, as a very large family will NOT be purchasing anything. if carl Karcher saw these ads, you’d be fired! shame on carls jr. no class at all.
I, too, am fed up with Carl’s Jr. commercials. You may have decent food, for all I know, but I won’t be eating in your restaurant. Try selling your consumer on your food with an old fashioned family type commercial and see what feedback you get. So sad that marketing has come to this!