NBC has the Super Bowl this year, and they're working an odd angle with their commercials. They are encouraging advertisers to release spots in advance of the Super Bowl, under the assumption that they will get more eyes because everyone who is seeing the ads will be watching the Super Bowl anyway. It does help them to justify the $3.5 - $4 million they are charging for a 30-second spot. On the other hand, there's not a lot of incentive now for people who watch the Super Bowl only for the ads to tune in. Will that help or hurt ratings? Or will it even matter given a match-up that's ideal for monster ratings this Sunday?
At any rate, a lot of this Sunday's commercials have already been released to the Internet in the form of full-length commercials or teasers for the commercials (yes, commercials advertising commercials. Welcome to the future). So far, I'm not incredibly impressed with the offerings. The top ad is brilliant, and the next three are pretty great, but after that, they're kind of "eh," especially for ad spots that cost millions to put on the air.
However, releasing the ads ahead of time does allow us to jump the gun on ranking them, so instead of dribbling them out in individual posts over the last week to ten days, we've compiled and ordered them below. Check 'em out, and give us your assessment of the Super Bowl ads so far.
15. Godaddy (Body painting with Danica Patrick)
14. H&M (with David Beckham)
13. Cars.com (Talking appendage)
12. Audi (Vampire Party)
11. Career Builder (Teaser with more chimps)
Business Trip | CareerBuilder 2012 Big Game Commercial from CareerBuilder For Employers on Vimeo.
10. Samsung (Anti-Apple Teaser directed by Bobby Farrelly)
9. Firstbank (urges you to go pee)
8. Hyandai (Car performs CPR on boss)
7. Hulu (Teaser starring Will Arnett)
6. Kia (Featuring Motley Crue)
5. Downey (Send up of the classic Mean Joe Greene ad featuring Amy Sedaris)
4. Honda (Ferris Bueller ad)
3. Acura (featuring Jerry Seinfeld and, unfortunately, Jay Leno, who nearly ruins the ad)
2. Volkswagon (Follow up to last year's "The Force")
1. Volkswagon (Teaser featuring dogs barking the Imperial March)
![[avatar]](http://p.uproxxcdn.com/photo/4006/thumb)
![[image]](http://cdn.uproxx.com/wp-content/thumbnails/130/110/2013/06/the-mens-wearhouse-guy-got-fired-150x150.jpg)
![[image]](http://cdn.uproxx.com/wp-content/thumbnails/130/110/2013/06/thats-oliver-from-the-o-c-in-that-big-new-playstation-commercial-uproxx-150x150.jpg)
![[image]](http://cdn.uproxx.com/wp-content/thumbnails/130/110/2013/06/million-moms-get-bug-up-their-butt-over-something-silly-again-uproxx-150x150.jpg)
![[image]](http://cdn.uproxx.com/wp-content/thumbnails/130/110/2013/06/pam-anderson-plastic-surgery-150x150.jpg)
On the other hand, there’s not a lot of incentive now for people who watch the Super Bowl only for the ads to tune in. …….
….you mean they’re holding another Super Bowl THIS year…..???
Didn’t they just have one LAST year……..
who’s playing…?
Sweet, Go Daddy. I like it because I’ve never heard of free internet pornography and I’m a moron.
The pre-super bowl super bowl ads are a bad idea. No one wants to watch the Giants v Patriots again with a Madonna Half Time show. There is no reason for me to change it from the Puppy Bowl now. I am routing for the cute puppy.
They released 15 Super Bowl ads already!? What an enormous waste of a waste of money.
They’ve actually released close to 25, but there were a lot of really boring ones that I didn’t include. There will also be an ad during the third quarter explaining the NFL’s new safety rules for some reason.
25 is even worse. It’s funny how they’ll do this, but still hold onto the traditional ratings method you folks brought up in that NBC article yesterday.
That being said, I assume the rest of the ads are for beer. The most useless ads of all are beer ads.
25 Super Bowl commercials, you say? That’s funny. I assumed the Go Daddy commercial was #15 on this list because there were only 15 commercials released so far.
Are you kidding? I remember a stretch in the early 90′s when the Bud Bowl was much more captivating than the actual game.
Yikes. Theses were okay at best, I can’t imagine the ones you left out.
The Bud Bowl was damn good. But It is still advertising for a product that doesn’t need it. Beer already has a built in audience, especially those less than stellar major brands.
This is a $3000 suit, COME ON
And Nathan Barnatt/ Keith Apicary is showing up in a lot of ads lately.
Remember when Apple did their “1984″ ad and only aired it once, but a billion tv news stations aired it for free in pointing out that it was only aired once?
Na, me either. I’m too young. Also, I think Apple went out of business.
I made it as far as GoDaddy before giving up.
I’m glad that advertisers are listening to NBC because they make the best programming decisions.
I had to go to the end to see what your great commercials were… Jesus.
I believe it’s in “countdown” format. Absolutely crazy idea, I know.
How dare you acknowledge the existence of a GoDaddy commercial! Should, should, shouldashouldashould, shou-shou-sho-sh-sh…
COME ON!
Dustin, you are a failed abortion. I wanted to kill myself after the third ad and that Seinfeld shit might have sealed the deal.
A homage to Ferris Bueller that stars a goddamn Honda CR-V is insulting to anyone that grew up lusting after the Ferrari 250 GT Spider California in the movie. Honda (and Matthew Broderick), you have no shame.
Budweiser ad ([www.youtube.com]) made the room really dusty.
really, Acura? Seinfeld and Leno? How old is your ad agency?