James Van Der Beek: ‘Who Doesn’t Love BJs?”

As we discussed earlier this week, “Don’t Trust the B—- in Apt. 23″ begins on April 11th. The bad news? The next episode of “Happy Endings” will be the last of the season (and, again, it’s going without a fresh episode of “Modern Family” as a lead-in). The good? As many of you who have already seen the pilot on Hulu can attest, “Don’t Trust the B—- in Apt. 23,” besides a clumsy title, is not a bad show. The pilot and premise are funny; whether it can be sustained is another question.

The highlight of the show, so far, is James Van Der Beek, who is playing a tongue-in-cheek version of himself who sleeps with “Dawson’s Creek” groupies and hilariously milks his faded career for all its worth. Side note: It’s not the first time a sitcom has attempted something like this. I doubt many of you remember, but there was a great, but short-lived sitcom back in 1999 called “It’s Like, You Know,” which featured Dirty Dancing’s Jennifer Grey, playing herself, and milking every ounce of comedy out of her own plastic surgery (that’s a picture of her over their on the right).

Anyway, unlike their efforts with “Happy Endings,” which eventually caught on thanks mostly to word of mouth, ABC continues to promote the hell out of “Don’t Trust The B—- in Apt. 23.” The latest is this fantastic promo with James Van Der Beek, who would like to sell you some BJs.

That’s good, Dawson. But Pacey has still got you beat.