
If you’re one of those people who keep your television volumes set at a certain level to ensure that pets, babies, or mistresses do not wake up while you’re watching TV only to have a loud commercial startle them awake, you don’t have to worry about that anymore. Legislation adopted by the FCC a year ago — the “Commercial Advertisement Loudness Mitigation Act” (or the CALM Act) — finally goes into effect today, requiring that television commercials match the volume of the programs you are watching.
Ironically, it was never really the advertisers faults to begin with. According to a WIRED article, the FCC sets a particular volume limit, and in order to enhance the sounds of the commercials, it was the television stations (mostly local stations) that turned the volume on their own shows down. You had to turn your televisions up to hear Letterman, and then once the commercial came on, it would scare you out of your drunken slumber. The CALM Act doesn’t just prevent commercials from exceeding the volume limit, it ensures that it matches the volume of the program you are watching, so everything should be in equal now.
If you continue to hear loud commercials, you can report the violators to 1-888-TELL-FCC. The FCC, I understand, has a murder Santa on standby to massacre any and all violators.
Meanwhile, if you’re going to wake your kid up with loud sounds, let me recommend Nirvana.



I’m pretty certain they’re doing the advertisers a favour here. We live in the age of the Mute button, and I can’t be the only person who uses it the moment the commercials become annoying (generally about 1.2 seconds in), and is then able to completely ignore the TV for the next four minutes.
Still doesn’t help with DVR, though.
Yes! I knew you guys would sneak a Corgi in somewhere.
Parents of the year there.
Not because they wake their kid up with Nirvana. Because they have the seat belt wrapped around his fucking neck.
Seriously, they might want to adjust that.
Yeah!!! Fuck you, television stations!!!
Err, except for the ones that essentially sign my husband’s paycheck. We won’t fuck them.
Yay! More laws! Everything is awesome now!
Look, either cancel Corgi Friday or don’t. Quit jerking us around with cute pictures. HOW DARE YOU USE CORGIS TO MANIPULATE US!!!
Does this include online ads, Spotify ads or Hulu ads as well, or is this just for broadcast television?
or those flash ads that pop up while your tring to watch a bootleg online….no i dont want a sham wow and yes i wont want it 5 minutes later lol
Wacky Waving Inflatable Arm Tube Man…..Wacky Waving Inflatable Arm Tube Man
CLAM: “please keep the caps to a minimum…
Neither of the linked articles suggest it is the local stations do this to “enhance” the ads and make the commercials blaringly loud. What is the benefit to the TV stations to do that? They get paid based on you watching their channel, not turning to another one because it hurts your ears to watch. It’s the advertisers trying to get your attention that max the levels.