As most of you are familiar, Doritos holds an annual “Crash the Superbowl” contest inviting amateur filmmakers to submit out-of-the-box ad spots with the winning entry possibly being aired during the Super Bowl, as well as the creators being awarded cash, prizes, miniature giraffes, etc.
Every year around this time when the submission window closes the best ones start gaining traction outside of the Doritos ad-voting community (?). And this brilliant “Finger Cleaner” spot out of Australia is doing just that. It had my vote even before the payoff.
I want more like this!
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