Well it’s official. The rumors were true. Yahoo! has acquired Tumblr for $1.1 billion. In a statement, Yahoo! CEO Marissa Meyer said, “Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy. Both companies are homes for brands – established and emerging.”
In a separate statement, Tumblr founder David Karp said…
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing. So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.
He ended the statement by signing off, “F*ck yeah, David.”
Read the rest of this entry »