Last July, the decision-makers and brain trust at Century III Kia in West Mifflin, Pennsylvania gathered and asked the all-important question – “Which D-list-or-lower celebrity best represents the quality of the automobiles that we are trying to sell to the working class American?” And one of the intrepid geniuses sitting in on that meeting must have been loving “Celebrity Apprentice” at the time, because that brilliant mind suggested none other than perennial UPROXX favorite Gary Busey.
It should also surprise no one that Busey not only eagerly agreed to become that dealership’s spokesman, but he also signed on to do commercials for a Kia dealership in Houston as well. Each one of these ads is a national treasure, as you’ll view for yourself after the jump, but more importantly they beg the question – what gives, Kia? Why is Busey – the man who gave us the movie Bulletproof and the term “butthorn” – not the national spokesperson and face of your company instead of those infernal dancing hamsters?
I’m no ad exec or marketing wiz, but I know what America wants.




OK, any tweet Gary Busey related needs to be tagged #KeepItAwesome like forever.
#GaryBuseyIsTheInternet
So I’m running at a good clip – at least for my fat a$$ – got my headphones on, focused and ready to go another mile…and then on the moving picture set in front of me pops Gary Busey plugging for Westside Kia in Houston and I literally stop. Took out my headphones and just stared at the screen, mouth agape, until he vanished, stage right, wearing a santa hat.
Needless to say, I was done after that.
What mere mortal could possibly finish a workout after that?
I…
I…
I…
(watches again)
I…
(weeps with joy, for the world is hollow and I have touched the sky)
I’d like to think he just did this for the hell of it at one of those kiosks in the mall where you can make your own music video and he wasn’t actually paid to do these.
Gary Busey is the man for whom the terms “crazy”, “shithouse rat” and “awesome” were invented.