The only thing that makes sense to me when it comes to advertising in the Asian marketplace is celebrities selling booze (I’m still dying to relax with a glass of Suntory), and even then the only part I understand is that I like drinking and George Clooney’s ability to work for scale. So while I would gladly take a Jim Beam on the (magical) rocks off of Leo DiCaprio’s hands if offered, I can’t tell you what the hell is going on with the rest of this international TV spot that just found its way onto YouTube.
The direction almost definitely involved a “Give that ice ball your best Howard-Hughes-inspects-a-plane face!” though.
I want more like this!
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