I get why Pete Campbell is important to Mad Men. I do. I know that by having a greedy, immoral little turd hanging around the office, it gives the show the opportunity to do bad, bad things, and in the process let a deeply flawed character like Don Draper put on the white hat every now and then. And I also know that if you removed him entirely from the series then you wouldn’t see what happens when someone who doesn’t have any of Don’s charm gets jealous of the seemingly consequence-free life he lives and tries to get away with the same types of things, usually with disastrous results. I get that. I know that the whole point is that the audience is supposed to hate Pete most of the time, and that the show is probably much better for it. I’ll concede all those points.

But what if Pete Campbell gets eaten by a bear?

Between the impending holiday and something going on with Netflix this weekend that I can’t seem to remember at the moment, I’m not sure YouTube picked the best week to feature their YouTube Comedy Week, but that withstanding there is absolutely no denying the awesomeness that is this “Beer of Thrones” Game of Thrones-beer ad parody by Comediva.

The premise is brilliantly simple: some friends bring a sixer of “Beer of Thrones” over to a party and everyone suddenly starts turning all Westeros on each other. But the next level comedy is in the details. Me typing words doesn’t do it justice so just click play below and thank YouTube Comedy Week later.

A lot of people left “Crash,” the most recent episode of Mad Men, scratching their heads, wondering what the hell that episode was all about. But like many of Mad Men’s best episodes — and in retrospect, this was one of the series’ best — it takes a while to unpack and process, and nothing is better to help elucidate the subtext than to read other people’s thoughts.

Some weeks, understanding Mad Men takes a lot of effort, but it can be fun meshing others’ ideas with your own, to help get you from “WTF Weiner?” to “Oh, I see what you did there! Niiiiiiiiice.” I do read too much into Mad Men, but unlike last week’s Room 503 piece, most of the theories below come from other sources, and they’re not nearly as oblique. However, I’ll save you the trouble of scouring through the Internet, and collect the best theories from around the web on this week’s episode.

Many have noted that Daft Punk’s Random Access Memories has a distinct disco-era sound and feel to it. Well this confirms it: “Get Lucky” laid over clips from Soul Train. “Daft Train” has been birthed, you guys!

Can I just say that watching this made me absurdly happy and I probably like the song even more now than I did previously. And holy crap was Soul Train awesome. Enjoy!

Nothing on Arrested Development was accidental. Every line, every background poster, every blue smudge was meant to be there. It was a show for the Internet before we realized that the Internet could be used to track Tobias’s homoerotic comments. Yesterday, Dustin brought you 25 of AD‘s best blink-and-you’ll-miss-it gags, and today, as a semi-companion piece, I’ve collected some of the show’s most obscure, lightning fast pop culture references.

Again, remember that nearly everything on AD was a reference to something, so nothing should considered coincidental. (Also, I’ve excluded obvious examples, like the Peanuts motif from “Good Grief.”) Taste the references.