In a sketch that didn't make the air last weekend, SNL hilariously mocked Netflix's recent identity crisis-related public missteps.

All day I've been imagining Jason Castillo, the stoner who's unwittingly squatting on the Twitter handle of Netflix's new DVD-by-mail unit, waking up on his sofa amidst a pile of empty pizza boxes and honey bear bongs to discover that he's suddenly semi-famous and potentially in line for a financial windfall.

Putting the business savvy of Reed Hastings' decision to spin off Netflix's DVD-by-mail business into Qwikster aside -- and there is a lot to debate about this -- the way all of this came about makes me think that it was a decision made in the middle of the night by a panicked executive on a weekend bender.

Netflix, as the entire internet knows, raised prices to much more wailing and gnashing of teeth, proving it was literally the worst thing to ever happen to white people.