We could talk about ICANN creating new dot suffixes for web addresses and what it means for the Internet user at large (nothing), but that’s boring. Let’s talk about the fact that .lol exists instead, because this is a public service.
Think about it. People who think they’re funny because they write sub-Leno crap on their blog are going to rush straight for this domain, because what’s funnier than .lol, am I right, folks? Crappy stand-ups, awful “satirists,” people who think the New Yorker will call with a column any day now after their hilarious observations about how New Yorkers are totally awesome, podcasters who mistakenly think they’re David Sedaris — all will rush to this ghetto of unfunny.
Meanwhile, the rest of us get a signal flare that anybody with this domain is nowhere near as funny as they perceive themselves to be. So the “funny” people can continue toiling in deserved obscurity, and the rest of us no longer have to stumble over their crap on the Web. Tumblr’s userbase will halve, but the quality will double.
Thank you, ICANN. From the bottom of our hearts, thank you.