Carl’s Jr. debuted its new Western Bacon Cheeseburger ad featuring “Top Chef” judge Padma Lakshmi, and it is… wow. (Video below, see for yourself.) I remember they tried to do this with Paris Hilton and failed miserably because, duh, everyone hates Paris.
But this. This is a resounding success — assuming that the goal of the commercial was to give me a massive erection every time I smell a bacon cheeseburger. So maybe it’s not the most effective ad in that regard. Because let’s face it, I’m not gonna buy this six-dollar hamburger, but I will think about this ad as I make love to some warm ground beef. What? Don’t act like you’re not thinking about doing it, too.