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THIS BURGER JUST GOT ME HARD

Written by Matt Ufford / 03.27.09

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Carl’s Jr. debuted its new Western Bacon Cheeseburger ad featuring “Top Chef” judge Padma Lakshmi, and it is… wow. (Video below, see for yourself.)  I remember they tried to do this with Paris Hilton and failed miserably because, duh, everyone hates Paris.

But this.  This is a resounding success — assuming that the goal of the commercial was to give me a massive erection every time I smell a bacon cheeseburger. So maybe it’s not the most effective ad in that regard.  Because let’s face it, I’m not gonna buy this six-dollar hamburger, but I will think about this ad as I make love to some warm ground beef.  What?  Don’t act like you’re not thinking about doing it, too.

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