
I’ve made no secret of the fact that I’m mildly captivated by Scumbag Steve’s transition from meme to…actual human being living the “scumbag life.” The fact that Blake Boston (that’s his real name) has embraced being a “scumbag” after discovering that a years old photo of himself had become a meme is something I find both hilarious and fascinating. We’ve already documented his efforts to turn Scumbag Steve into rap persona and further cultivate his scumbag credentials on Tumblr, and now it appears as though he may be cashing in (or selling out, depending on your perspective) as a product pitchman for Brisk tea.
Yes, the macro you see above wasn’t created by regular users of a site like Quickmeme or Meme Generator — it’s actually part of a Scumbag Steve-themed ad campaign Brisk is running on image hosting site Imgur to presumably appeal to internet nerds like all of us.
![[Uproxx Logo]](http://www.uproxx.com/wp-content/themes/ur_v3/images/uproxx_masthead_2012.png)







